Immersed in journalism from the earliest years of her professional career, Chrissie has a remarkable edge in assessing PR strategies and messaging. She transforms dull, stagnant, non-existent or negative PR into vibrant, positive messages and storytelling. Chrissie is particularly skilled in creating a relationship with the media and the public. Her focus areas are as follows.
Chrissie’s temperament of astute sensitivity creates an atmosphere of confidentiality, trust and openness quickly. It allows celebrity or high-profile individuals to discuss their PR concerns with honesty and frankness. This is a delicate area of work that nevertheless requires strong and robust PR responses. Moving between traditional and modern-contemporary public expectations, Chrissie can directly address:
Chrissie can be contacted personally to arrange an initial meeting that addresses personal and private matters entering, or threatening to enter, the public domain.
Chrissie understands how to generate a positive momentum in PR imaging and media story telling. Immediate, medium and long-term PR planning places your personal or company image in a secure and positive light.
Chrissie transforms negative data into a positive perception for company or high-profile industry figures. She identifies positive news stories that directly address and combat adverse news circulation or sentiment. This comes from decades of experience and understanding of news story angles in press and media coverage.
Chrissie also conducts research and a PR audit on the vulnerabilities or possible ambushing of bad news that most CEOs and MDs would not be aware of or recognise. Her audit includes the company’s PR profile positioning with competitors, and effective spend on retaining competitive advantage of the brand with customers or the general public.
Chrissie is happy to have confidential discussions or meetings with business leaders to discuss their PR needs.
Chrissie has an expert track record with media stations and media consumer organisations that are either commercially or State funded. She is highly skilled in solving problems of low RAJAR and viewing figures, inadequate equipment, poor advertising, poor management and/or poor presenters. Chrissie has also received national recognition for the PR driven work in connecting charities to radio stations, increasing listening figures.
Chrissie is keen to work with media owners and start-ups to establish solid PR foundations for successful ratings, preventing operational catastrophes.
Making PR work for and with you requires immense experience, with a depth of skill and practice rooted in the media world. Chrissie carries that depth of experience and the instincts you need to move away from simplistic images and one-off press releases or articles, which are easily lost over time, into a planned PR strategy of communications and PR relationships.
Contact Chrissie now for specialist PR advice or her mentoring and training courses.