TV

‘love the camera!’

Chrissie’s outstanding work in TV has earned her national recognition at Buckingham Palace for her solid 8 year stint at TVS (Television South), part of the 10 years she served at BBC television. As news reader and presenter of ‘Coast to Coast’, presenter of the political programme ‘Agenda’, and a series of interviews on famous people’s partners titled ‘The Better Half’, Chrissie has a depth and range of expertise that covers the gravitas of national issues as well as the human importance of the topical, local and personal. Most important of all, Chrissie has a powerful understanding of what will engage an audience to commit to regular viewing, because of that which cannot be taught – the instinct to identify a powerful news story or news theme.

As a media transformation specialist, Chrissie provides compelling analysis of TV programming, production and broadcast outputs for:

  • TV media companies
  • Group CEOs and media investors
  • Directors and commissioning editors.

Developing close relationships, she works to make a distinctive mark that attracts viewers to programme outputs. Chrissie is particularly skilled at helping presenters and interviewers to ‘love the camera!’, as one of her course participants put it. Her specialist focus areas are as follows.

External stakeholders

  • Informed and active engagement with the Group CEO, CEO and Board to resolve Director, senior management and station-level issues successfully.
  • Aligning Ofcom regulations with studio practice and resolving negative Ofcom outcomes.
  • Auditing a TV station’s functionality, progress and obstacles.
  • Analysis and direction of the Group or TV station brand.
  • Alignment of brand with internal structure and working practices.

Internal stakeholders

  • Sales, financial and technical impact assessment, with recommendations.
  • Analysing content generation of local/national news and documentary outputs for key audience profiles.
  • Applying a top-down and ground-up feedback loop to ensure relevance and immediacy of news content.
  • Assessment of programme content and sequencing in relation to low level ratings.
  • Compliance with geographical boundary and transmitter restrictions.
  • Coaching, mentoring and training workshops for legal competence and excellence in broadcasting and broadcast journalism.

National & International

  • Political interviewing (research & technique) and controversial debate management.
  • Cultural diversity impact assessment for audience profiles.
  • Local community trending and social spaces.
  • Assessing programme content impact of race and language in multi-cultural/national broadcasting.
  • Evaluating the commercial impact of multi-cultural/national broadcasting.

Chrissie’s experience in TV is exceptional and well suited for achieving corporate or media group goals. Her rare skill set and expertise also helps to analyse and direct start-up or struggling TV stations. She directly addresses adaptation to audience trends, changing perceptions and values, as well as effective and appropriate funding, staff competence and motivation.

Contact Chrissie now for TV specialist advice or her mentoring and training courses.